benham and reeves
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Looking to sell your London property?

Looking to sell your London property?

Whether you are a developer about to release new units, an owner selling your home or a landlord restructuring your property portfolio, the sale of a London property requires accurate pricing and access to the right buyers.

At Benham & Reeves, our role in this journey is pretty simple: we help position your property correctly and introduce it to serious buyers with the financial capacity to proceed with the sale.

We have over 60 years of experience operating across London. This is why we understand how different locations perform, which buyer groups are the most active and how pricing strategy affects the duration your property will be in the market. Our experienced sales team ensures that your property is presented to its established network, including local owner-occupiers, corporate buyers and international investors.

Before we launch your property, we also help you with a realistic assessment of its value based on comparable evidence and current market demand. We also advise you on presentation and if needed, targeted improvement that can strengthen the property’s marketability. As your property manager, our goal is simple: to not inflate expectations but to help you secure a credible offer.

Upon your instructions, we will

  • Provide an evidence-based evaluation of your property.
  • Identify the most likely buyer profile.
  • Advise on practical steps that may be required to improve sales.
  • Manage viewings and negotiations on your behalf professionally.
  • Ensure a reliable, transparent transaction.

Frequently asked questions

As a seller, ensure you budget for an Energy Performance Certificate (EPC), which is a legal requirement. In addition, you will need to pay agent commission and legal fees. Do not worry. Your solicitor will help you outline all anticipated legal costs.

Standard marketing is included in the agreed commission; however, if additional promotional activities are required, we would need to discuss and agree upon this in advance.

It is not always necessary to do so, as minor improvements can help the presentation.

You can skip it as our sales team will conduct accompanied viewings on your behalf.

No, you do not need to budget for it. This is because Stamp Duty Land Tax is paid by the purchaser, not the seller.

As a seller, we advise you to follow the guidance issued by HM Land Registry and Action Fraud. This includes ensuring the right, ethical ways of identity verification and monitoring official correspondence.

If the property you are selling is your principal residence or qualifies for relief, Capital Gains Tax may not be applicable. If it is a secondary or rental property, CGT needs to be paid. As an overseas investor, it’s ideal for you connect with our team to discuss this in depth.

We will assist you with up-to-date market appraisals, all based on recent comparable transactions and current buyer activity. You can also take advantage of our online valuation tool.

Get in touch